product concept

product concept
The idea that consumers will favour products that offer the best quality, performance, and features and that an organization marketing products should therefore devote its energy to making continuous improvements.

Big dictionary of business and management. 2014.

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  • Product concept — is the understanding of the dynamics of the product in order to showcase the best qualities of the product. Marketers spend a lot of time and research in order to target their attended audience. Marketers will look into a product concept before… …   Wikipedia

  • product concept — UK US noun MARKETING ► [C] an idea for a new product: »Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market. ► (also the product concept) [U] the belief that a good product will …   Financial and business terms

  • product concept testing — UK US noun [U] MARKETING ► CONCEPT TESTING(Cf. ↑concept testing) …   Financial and business terms

  • the product concept — ➔ concept …   Financial and business terms

  • concept — con‧cept [ˈkɒnsept ǁ ˈkɑːn ] noun 1. [countable] MARKETING an idea for a product: • the management of an R&D process, from an original concept through to marketing, manufacture and end use ˈmarketing ˌconcept [countable] MARKETING an idea for a… …   Financial and business terms

  • concept testing — ˈconcept ˌtesting noun [uncountable] MARKETING when groups of possible users are asked about an idea for a product * * * concept testing UK US noun [U] ► MARKETING the process of asking a group of people for their opinion about a new product or… …   Financial and business terms

  • Concept testing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Concept art — Not to be confused with conceptual art. Example of concept design workflow (blue) followed by 3D modeling (red), reference and inspiration for 3D modeler is obvious purpose of concept art Concept art is a form of illustration where the main goal… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …   Wikipedia

  • Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… …   Wikipedia

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